It’s a bit of a slow news week in celebrity fashion, unless you want to see links to Rhianna’s rattlesnake getup from a recent Harper’s Bazaar shoot. Sure, it provides fodder for many jokes involving Chris Brown, but honestly, I’m so over that mess.
After trying to find an article that could serve as my muse for this week’s blog, I came up with nothing. Then, I read Mike’s blog (“The 3 Best Giveaways from San Diego Comic-Con 2012”) and decided to expand on it a bit. Comic-Con also is known as a place where fans congregate to wear over-the-top costumes. For example, the original “America’s Next Top Model” winner and ex-wife of Christopher Knight (aka Mr. Peter Brady), Adrianne Curry has become a Comic-Con staple. This year, she donned three sexy costumes. She was spotted wearing a “Raptor Jesus” costume (“Christie” from the video game “Tekken”) and a leather Imperial Officer outfit. My favorite, however, was her Dark Lili costume from the Tom Cruise movie “Legend.” Click here for a slideshow of other outrageous outfits.
Of course, these costumes aren’t necessarily appropriate for your next promotional apparel campaign—just a bit of eye candy. Nevertheless, Comic-Con did offer three exclusive T-shirts at the Comic-Con Boutique Booth. While the shirts did come with price tags ranging from $18.95 to $24.95, depending on the size, they still served as a great keepsake for attendees to commemorate this huge event.
Although different styles, the three Graphitti Designs-produced shirts served a single purpose: sentimental appeal. The official Comic-Con shirt features Batman, by David Finch, “bursting out of the Comic-Con logo on a dark gray shirt.” Is it a coincidence that “The Dark Knight Rises” hits movie theaters on July 20? DOUBTFUL. The shirt was available in sizes S though XXXL, but for the first time ever, it was released in Women’s and Youth sizes. Smart idea (or perhaps common sense) since you never want to exclude any demographic at your event or promotion.
The second style concentrated on Comic-Con’s old friend the Toucan in superhero format, with new art by Rick Geary. Finally, the third style went back to the basics of good old brand reinforcement by imprinting the Comic-Con logo T-shirt on basic black.
Perhaps you can take away some pointers from this year’s event—whether your giveaway is a T-shirt or something a bit more “eccentric.”
(Editor’s Note: Is your spouse, significant other, friend and/or family member dragging you to the movies to see the new Batman flick this weekend? Mine is.)
